About Kevin

Widely described as the "ambidextrous marketer" odue to his unique blending of left and right brain thinking when it comes to business and brands, Kevin has applied this skill to helping companies turn complexity into clarity—and clarity into growth. He's built a career and a reputation for balancing business discipline with creative imagination, leading brand development or reinventions at Edible, Orangetheory, Coca-Cola, and more.

For brand-side clients and private equity firms, Kevin's focus is on building modern marketing capability, including fusing the business with the brand strategy, brand reinvention, in-house agency design and a clear, organization-wide Marketing Operations Model (MoM) that powers high-performing GTM.

For agencies, the focus is on helping the agency teams better understand brand-side business challenges, sharing best-practice integrated marketing process, creative strategies that drive growth and build brand equity and fractional Chief Strategy Officer (CSO) support for New Business. Kevin also has operated as a fractional Chief Strategy Officer (CSO) to gain additional business from existing Clients.