Kevin Keith

For years, colleagues called me the "ambidextrous marketer" because of my unique blending of left and right brain thinking when it comes to business and brands. I've applied this skill to helping companies turn complexity into clarity—and clarity into growth. I have built a career and a reputation for balancing business discipline with creative imagination, leading brand development or reinventions at Edible, Orangetheory, Coca-Cola, and more.

For brand-side clients, my focus is on building modern marketing capability, including fusing the business with the brand strategy, brand reinvention, in-house agency design and what marketing technologies to build, buy or rent.

For agencies, the focus is on helping the agency teams better understand brand-side business challenges, sharing best-practice integrated marketing process and creative strategies that drive growth and build brand equity.

Today's marketer truly needs octopus arms. According to McKinsey's 2024 survey among Chief Marketing Officers, CMOs believe the biggest issue they're faced with today is complexity. And marketing has indeed become more complex, but much of that is self-inflicted, usually due to trying to do too much with too little or the wrong resources. 

Let me help untangle the complexity and equip your team and your brand to be high-performing and high-growth leveraging the skills and tools learned from world-class marketers like Coca-Cola, Mercedes-Benz and Orangetheory Fitness.